SEO Agency in London - Top Quality Digital Marketing

What is SEO?

SEO stands for ‘search engine optimisation’. It aims to increase both the quantity and quality of traffic reaching your site through search engines.

SEO, when done properly, can help your site reach the top of Google search results for phrases that are important to your business – which means more traffic and, as a result, more enquiries or sales.

It’s reported that only 0.78% of Google searchers click on a result from the second page – so if you’re not on page one, you’re significantly less likely to get visitors to your site.

So how can you reach those coveted #1 positions?

There are supposedly over 200 different factors Google uses to decide your position ranking – but Google hardly ever confirm what those factors are.

However as we’ve been SEO experts for over 10 years now – and have ranked thousands of ultra-competitive phrases on page one of Google results – we think we’re better placed than other SEO agencies in London to crack Google’s code and propel you to the top.

Why do SEO?

With 3.5 billion daily searches performed on Google alone, there’s people out there looking for answers, products or services which your business could provide.

However, ranking poorly on search engines means all these potential customers will find a competitor instead of your site.

Research from BrightEdge highlights the significant impact organic searches can have on a website’s traffic compared to other sources like social media channels.

So doing SEO well can bring plenty of benefits to your business, such as directing relevant, constant traffic to your website from new customers and users – which will likely result in more conversions and enquiries/sales.

You don’t have to spend as much on traditional advertising methods or even PPC campaigns to get huge amounts of visibility for your business. SEO has ~20 times more opportunities to increase traffic than PPC on both desktop and mobile.

Your blogs can rank above recognised, national news outlets in searches – have a look at how we achieved this for a client.

SEO produces results for the long-term so your business can reap the rewards even after the bulk of the hard work has been done.

SEO helps customers familiar with your company name easily find you while searching online – they’re actively interested in learning more about your brand, so visibility is crucial.

SEO services case study 1

Client in the HR sector, UWP started SEO services in late 2014
Organic traffic has risen from 0 to over 40,000 visitors a month since 2014
Client on page one of Google results for more than 1,000 keywords
Over 100,000 people a month look for their most competitive keywords

SEO services case study 2

E-commerce client, UWP started SEO services in late 2013
Organic traffic has risen from 0 to over 17,000 a month, making them a market leader
Client in first position of Google for dozens of their most valuable terms
Client in second position for dozens more keywords and on page one for hundreds

SEO services case study 3

Professional services client, UWP started SEO work in September 2015
Low volume, high value market (average sale value is in excess of £50k)
Organic traffic has risen from 0 to over 600 a month, all for keywords which make them money
Client on first page of Google for their most valuable terms

Reviews

UWP Group are life savers. I’m absolutely thrilled with the work they have done so far — they are kind, creative, professional, and prompt. Couldn’t ask for anything more. Project lead Bernadette has been a superstar and her team, including Brutenis and Dipta among others, has been a pleasure to work with. Highly recommend.

~ Jesse Collins

Great experience working with the team, responsive, competent and they really CARE about their work. Highly recommend.

~ Lincs Awakening

We have been working with the team at UWP for about 6 years now, and we couldn’t be happier with their work and communication. We have seen our site climb through the rankings as a result of their hard work, and have seen an increase in traffic and sales as a result! We couldn’t recommend them more.

~ Laura Dadswell

We’ve always had great work from UWP; really professional, really fair. Lovely folks as well.

~ Wyatt Cavalier

Great team – really nice to work with. Really supportive and always happy to help. Very impressed with their design work. Would definitely work with them again.

~ Christopher Dinning

We used Uwp for website consultancy. Really pleasant to deal with, very thoughtful with their approach. Thankfully promises were met efficiently. Sonia, DV Ltd

~ Distil Valuers

Is there a difference between organic and paid search (PPC)?

Paid search is exactly that – you pay to be on search engine results, as well as for each click and conversion. Organic search on the other hand is free, you just need to pay for expert SEO services to carry out the work.

Will I see instantaneous results if I use SEO strategies?

SEO isn’t a quick fix especially if you’re building a site from scratch. If you’re creating a brand new site, Google can take several months to crawl your pages and start to decide on your ranking position. However, if you have an already-established website, some changes can see instant results.

Will SEO for my site have a finish date?

SEO isn’t a standstill practice. Google and other search engines are always updating and adjusting their algorithms which can have a big impact on which content reaches the top positions. Google, for example, claims to update their search algorithm several thousand times per year! As a leading SEO agency in London, we keep on top of all major Google updates to make sure your site’s SEO doesn’t get caught out by these algorithm changes.

Will SEO help me increase my sales or leads?

Improving content and increasing site speed (a part of technical SEO) are just a few ways SEO can boost the number of customers who make sales on your site. Here’s a blog we wrote outlining the great results some of our clients saw whilst employing our SEO services, with one seeing a 400% increase in conversions!

How much will this cost?

The cost of SEO services depends on a variety of factors, like whether you get it done in-house or employ an SEO agency. Basic audits and one-off fixes on a small, established website can just be a few hundred pounds; if you’re looking to rank for super-competitive phrases that tens of thousands of people search for a month, you’ll need a retainer of some form.

How can I trust you not to incur Google penalties?

As an established, expert SEO agency, we never use what is known as ‘black hat SEO tricks’ which Google will eventually spot and subsequently penalise you for. Unlike some other SEO companies, we are fully transparent in our methodology to our clients.

Can you manage my Google Ads for me?

Yes – we’re not just a top-notch SEO agency – pay-per-click (PPC) advertising is another specialist service we offer here at UWP Group. Please let us know if you’re interested in PPC when you get in touch with us or fill out the contact form for a free site audit.