Case study 4 – evolving PPC advertising

Client in HR, wanted more clients – previous agency were getting paying customers for £11 each
We performed thousands of optimisations to increase both the quality of the traffic and how hard the site worked
Conversion rate has increased from 3% to 14%, with new customers rising from roughly 80 to 375 a month
Cost per conversion averages £5.50 since we took over and we have expanded on to other ad platforms