Case study 3 – multi-channel PPC management

Client in recruitment – their in-house team had been running their own PPC for years
Their Google Ads account averaged 316 conversions a month at £10.60 when we began working on it in late 2017
We performed thousands of optimisations, eg demographic adjustments, altering the ad schedule, adjusting bids on devices
By 2019 their account was averaging over 750 conversions a month at £5.69 each and we have added Bing and Facebook