Trusted by:
Conversion optimisation case study 1 – 300% increase
- Site was converting at roughly 8 or 9% before we started work – some conversions worth 30-40k
- We made gradual changes over a few months, improving calls to action and the site map to start
- We also sped up the site, included industry accreditations, client logos and streamlined content
- Conversion rate has been over 20% for three of the past four months – 27% at last count
Conversion optimisation case study 2 – 400% increase
- Client a London insolvency practitioner. Conversions are high value – some worth six figures
- We changed the colour of the text and the calls to action and turned bullet points into ticks
- We added industry accreditations, improved site speed and made one or two other minor changes
- Changes to these pages were modest but conversion rate increased by roughly 400%
Conversion optimisation case study 3 – 80% increase
- Client in the HR sector. Existing site was converting at roughly 3.9% – average for sector
- We rebuilt the site from scratch, improving the user journey, look and feel and calls to action
- We also introduced a chat pop-up, testimonials and made content more conversion-friendly
- Converting at 6-7% for past six months – over 1500 conversions from fewer than 25,000 visitors
Conversion optimisation case study 4 – 220% increase
- Client in IT support sector – wanted a revamp of landing pages, which were converting at 2.5%
- Previous pages had too much info and too many calls to action – creating a paralysis of choice
- We trimmed the content down, focusing on the key messages and removed weaker calls to action
- We also made some aesthetic changes and conversion rate more than doubled to over 5%