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Trusted by:
ThinkFM
HudsonWeir
Crown Preservation
Priority First
Cambridge
Able Care
Howlader & Co
BAC Sport

We’re a leading London web development agency

We are digital marketing experts with a proven track record of developing converting websites for brands of all sizes.

We’re also strategic consultants. We can look at your overall business, revenue, cost per acquisition - everything, to get you more leads and customers.

Why make UWP Group your web development agency?

  • A completely bespoke approach to web development – with no two packages the same
  • A dedicated Account Manager providing support every step of the way
  • We stay ahead of the latest design trends to make sure your new website looks fresh and modern
  • We think about the conversion rate, UX, security… you name it, when designing your website.

 

Are you ready to take your brand to the next level and convert new leads with a new website?

 

Case study 1: Web development

  • Healthcare startup – previous site was glitchy, not fully mobile-optimised and had a lack of search engine optimised or compelling content
  • UWP benchmarked existing performance of website (errors, traffic, conversion rates etc)
  • We carried out a full redesign, rewrite of content, build and migration to a WordPress CMS
  • Now: fully mobile-optimised, no glitches, no errors, content written with SEO and AI overviews in mind, site health score has gone from 20s to 80s (and improving), organic traffic has trebled and continues to rise

 

What is web development?

Web development is the process of creating, building, and maintaining websites and web applications that run online using a browser.

It is estimated that there are 1.2 billion websites worldwide. Of those websites just 16% are currently active. Estimates suggest the internet has 5.18 billion users globally, 65% of the world’s population.

 

Key Aspects of Web Development

Web development covers tasks such as design, programming and database management, involving both the visible parts of the site (front-end) and the server-side logic (back-end).

It ranges from developing a simple static webpage to complex web applications, e-commerce sites and social networks.

 

Front-end vs. back-end

  • Front-end development focuses on the parts of a website that users see and interact with, using technologies like HTML, CSS, and JavaScript.
  • Back-end development involves building the server-side logic, databases, and APIs that power the website behind the scenes.
  • Full-stack development involves managing both front-end and back-end tasks.

 

Tools and technologies

Common tools and technologies include:

  • HTML (HyperText Markup Language): Structures web content.
  • CSS (Cascading Style Sheets): Styles and formats this content.
  • JavaScript: Adds interactivity and dynamic features.
  • Content Management Systems (CMS) like WordPress and Drupal help manage website content without extensive coding knowledge.

 

Case study 2: Web development

  • #1 professional CV writing company in the UK – full website redesign, re-writes, rebuild, CMS migration (Joomla to WordPress) and custom CRM
  • Website conversion rate up by 50%
  • CRM saved hundreds of hours a year through automation and bespoke reporting
  • Website speed improved by 100%
  • SEO performance up by a factor of 4(!)
  • Turnover of business doubled since rebuild and ongoing performance marketing

 

Frequently asked questions

WordPress is our top choice. It is highly flexible and scalable, growing alongside your needs and supporting features like multilingual content, contact forms and online shops. Frequent updates make it stable, secure and equipped with the latest features. With robust SEO tools such as Yoast, sites built on WordPress are well-positioned for search engine performance.

The platform is also mobile responsive, ensuring websites work properly on all devices. This mix of ease, flexibility, cost-effectiveness and extensive support makes WordPress ideal for most web dev projects. However, we can also use other platforms on request, such as Wix or Shopify etc.

We can maintain the website and monitor its performance over time, suggesting further improvements if needed. We’re a fully integrated digital agency, so we can also provide support for other aspects of your website – e.g. ongoing blogging, PPC, videos, social media and even PR.

 

We just need access to the relevant properties such as – for example – any appropriate GA4 accounts, Google Search Console (if it exists) and any other relevant materials.

 

Case study 3: Web development

 

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