Victim Support

Content

• Client – a household name charity – is one of the oldest and largest victims’ organisations in the world, with thousands of volunteers doing incredible work throughout the community
• Victim Support wanted more publicity for both events they were running and the work their army of unsung heroes were doing throughout the length and breadth of the country
• They employed UWP on a monthly retainer to increase publicity for their work and we used our extensive network of contacts in newspapers and press agencies to generate positive PR
• We produced a variety of cuttings across a diverse range of publications – ranging from established news sites like the Huffington Post, Daily Express and Evening Standard to specialist publications like Third Sector
• UWP also helped create content for Victim Support’s own site
• UWP acted as consultants to help create a strategy for Victim Support to become more proactive in setting the news agenda and better able to react quickly when certain issues came into in the national spotlight