AdWords, Content, Conversion Optimising, Design
- Newly-launched, specialist tuition company offering high-level face-to-face or online tutoring to law students and professionals
- At the start of the project The Law Tutors’ website was receiving minimal traffic and had not been designed with conversions in mind
- UWP’s design team drafted several different homepage options, having considered the best possible user journey. We are currently in the process of adding new pages to the site to expand on this
- The Law Tutors’ USPs were brought to the front and centre, while the header was rearranged with clearer options and contact details
- We designed and implemented another of other pages to suit the client’s needs – the end result is here
- UWP have entirely overhauled The Law Tutors’ AdWords account, with 16 new campaigns. Segmentation has been key in order to ensure searchers see the most appropriate ad
- Although still early days, UWP have greatly increased site traffic at a very reasonable cost and the client has started receiving regular enquiries – at a crucial growth period for the business