Sundar

Design, Adwords, Content

• Client’s site was failing to convert enough custom so UWP were brought in on a limited budget to make minor changes to improve the conversion rate
• UWP focused on improving both the layout and content and introducing a simple, prominent call-to-action. Conversion rate has more than doubled
• Twitter – small scale Twitter management has resulted in an increase in both relevant followers and interactions
• UWP also produce regular high-quality blogs for Sundar, which are appearing in the first few positions of Google for terms such as “history of cashmere pashminas”, “cashmere as a status symbol” and “how to remove stains from cashmere”
• UWP also run various successful AdWords campaigns for the client and have improved conversion rates drastically here also – having made key changes to the bidding strategy, the times the ads appear, the devices they appear on, the segmentation of campaigns and various other factors
• The client estimates they have an ROI of roughly 325% on their AdWords spend (including our costs and Google spend)