PR case study 2 – a battle between pubs and coffee shops

Client one of UK’s leading coffee machine suppliers. Wanted exposure to a new audience
We researched which UK cities had the highest ratio of coffee shops to pubs and built an interactive infographic
We approached our contacts and infographic was used in 15 nationals, regionals, locals and specialist publications
Infographic particularly successful in regionals – Yorkshire Post, Wales Online, Belfast Live, I Love Manchester etc