AdWords, Conversion Optimising, SEO, Social
- Industry leading East-London estate agent offering hundreds of properties to rent and buy required help across various areas of digital marketing
- Historically, Keatons received a huge amount of AdWords clicks from various remote parts of the world. UWP took control of their AdWords account, ensuring budget was better spent
- At the time of writing we have, for example, inputted well over 7000 negative keywords, eliminating the vast majority of wasted clicks and written more than 650 new ads highlighting Keatons’ USPs
- We have also streamlined the user experience from search term to ad to landing page – providing a strong message match and doubling click-through-rates
- UWP also provide Keatons with regular reports on their Google Analytics and consultation on improving their organic search presence – highlighting issues like a high bounce rate on certain pages and across certain devices and browsers
- We also produced a 28-page conversion-optimising document after extensive user testing, highlighting issues with functionality in certain areas, site speed, mobile optimisation and various specific elements of the site
- UWP also conducted a thorough analysis of Keatons’ social media presence and assist Keatons’ SEO work with regular input on opportunities for improvement as well as general site-health support