Conversion optimisation case study 2 – 400% increase

  • Client a London insolvency practitioner. Conversions are high value – some worth six figures
  • We changed the colour of the text and the calls to action and turned bullet points into ticks
  • We added industry accreditations, improved site speed and made one or two other minor changes
  • Changes to these pages were modest but conversion rate increased by roughly 400%
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