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Case study 3 – multi-channel PPC management
- Client in recruitment – their in-house team had been running their own PPC for years
- Their Google Ads account averaged 316 conversions a month at £10.60 when we began working on it in late 2017
- We performed thousands of optimisations, eg demographic adjustments, altering the ad schedule, adjusting bids on devices
- By 2019 their account was averaging over 750 conversions a month at £5.69 each and we have added Bing and Facebook
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