Case study 2 – an optimised PPC service

Client in the food and drink industry. Was with another agency for three years but results were inconsistent
They had one ‘golden period’ of conversions and cost per conversion which overshadowed all results
The brief was to try and get close to this golden period, which saw 120 enquiries at £65 each in a month
Within four months we had surpassed it with 158 enquiries at a cheaper cost per conversion – and it kept improving