Loose Ends - UWP Group

UWP have been closely involved in the launch of a new social app for smartphones encouraging groups of friends to make better use of their free time
After providing consultation on logo-design, branding and app functionality, UWP wrote all on-site and in-app content with a focus on providing key information succinctly and snappily in a digestible manner
As a newly-launched startup project in a competitive niche, Loose Ends needed to gain recognition and develop a presence quickly. To support this UWP provided Loose Ends with in-depth social media consultation as well as launched a print / online PR campaign
We carried out a number of different surveys, revealing insight into the social lives of the general population and producing some interesting findings
The results, as well as coverage for Loose Ends, has featured in prominent print and online publications including Bella Magazine, Healthy Magazine, the Debrief and Star Magazine
UWP also got coverage for Loose Ends in numerous regional publications such as the Yorkshire Post, Lancashire Evening Post, What’s On Birmingham, Cambridge News, Salford Online, the Northern Echo, Chester Chronicle, Sheffield Star and Wales Online