Crown Preservation

AdWords, Content, Conversion Optimising, Design

• Complete website redesign and build on a very modest budget. Old site looked dated, was not mobile optimised and the user journey was compromised
• UWP built a new mobile-optimised site with amended content throughout. We implemented calls to action, bullet points and “user friendly” forms. Bounce rate improved by more than 15% overnight and continues to improve while we make further improvements
• UWP created targeted a number of targeted AdWords campaigns to trigger various specific conversion-optimised landing pages
• AdWords conversion rate – the proportion of visitors that either call or email our client – is currently 17.5%. Anything above 10% is considered exceptional in most industries
• Client estimates a 1500% increase in concrete leads since leaving his previous marketing provider – see here for details
• He now receives enquiries on a daily – as opposed to a fortnightly – basis despite his marketing budget remaining the same