AdWords, Content, Conversion Optimising, Design, Social
- Optimised a key landing page for conversions – reducing the numbers of calls to action, trimming the content, introducing bullet points and moving industry accreditations above the fold. Conversion rate has more than doubled to over 5%
- Successfully rebuilt the client’s AdWords’ campaigns to massively reduce wasted clicks and overbidding
- Now driving relevant custom at the right value, focusing largely on “IT support” and “IT company” phrases as these have produced the lowest cost per conversions
- Working on Twitter to increase brand awareness, provide social proof and start driving traffic. Followers increased, impressions up by 680% and engagement rate up from 0.8% to 2.7%
- Content – we have produced a number of mail shots and blog three times a month for the client, helping create a useful resource for their potential customers. This has also resulted in a record number of page views
- Various blog posts ranking in the top few positions of Google, including “when to get an it audit”, “IT considerations when moving office”, “IT security for staff working abroad” and “choosing between PCs and Macs for business”