AdWords, Content, Conversion Optimising, Design
- Client’s old website was a little tired and they wanted to improve conversion rates so they enlisted UWP to build a brand new site from scratch
- New CRB Check Online site is much more user friendly, fresher, mobile optimised and conversion rates have doubled – from 2.5% to a very healthy 5%
- Site bounce rates have dropped from 84% for the old site to just 53% for the new site
- UWP perform extensive AdWords work on a daily basis for CRB Check Online. Client set us a specific goal for cost per conversion that would have improved ROI from their previous AdWords provider
- At the time of writing – after more than 500 conversions – we are getting conversions at just 61% of that agreed target cost, meaning we get 163% more conversions than the client targeted without spending a penny more
- Content production: UWP have written the copy for the entire site, including weekly blogs. This allows the client to position themselves as a useful resource for those in HR – or in regulated industries such as the care industry – with useful FAQ pieces and guides etc
- CRB Check Online blog posts are currently ranking in the top 1 or 2 positions of Google for various phrases, such as “Key elements of a DBS application”, “Why accountants need a DBS Check” and “Can DBS Checks be reused?