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Conversion optimisation case study 4 – 220% increase

  • Client in IT support sector – wanted a revamp of landing pages, which were converting at 2.5%
  • Previous pages had too much info and too many calls to action – creating a paralysis of choice
  • We trimmed the content down, focusing on the key messages and removed weaker calls to action
  • We also made some aesthetic changes and conversion rate more than doubled to over 5%
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